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"Pritikin is not self-sacrifice. It's self-indulgence."Beginning with a single bookstore in 1965, Leonard Riggio built the world’s largest bookseller and one of the largest enterprises in the history of American retail. He also chairs several other companies, including Barnes & Noble College Booksellers, serving more than 500 college and universities across America.
Today Mr. Riggio also devotes himself to numerous philanthropic efforts, such as the Children’s Defense Fund, the Black Children’s Community Crusade, the Italian American Foundation, and the New York Fund for Public Schools. He led the nation’s first-ever private endowment for a public high school, Brooklyn Technical High School, from which he graduated in 1958. He has received the Ellis Island Medal of Honor, the Frederick Douglass Medallion, and the Americanism Award from the Anti-Defamation League, which cited his work “to celebrate diversity and make the dream of freedom and equality a reality for so many Americans.” Via the Pritikin Program, Leonard has realized one of his own personal dreams – a vibrant healthy life despite a strong family history of heart disease – “almost every male member of our family has heart disease.”
He first came to the Pritikin Longevity Center in the early 1980s, about a year after the Pritikin Program for Diet & Exercise was published. “Back then, I remember reading the book and thinking, ‘This is the most outrageous concept I’d ever heard of,’” recalls Leonard. “Diet and exercise can keep heart disease at bay? They must be kidding.” “I get better as the years go on.”Ever inquisitive, the retail giant had to check it out. After his first visit he was sold, and since then has evolved from “about a 50% devotee of Pritikin living to nearly 95%. I get better as the years go on.” He gets better looking, too. Trim and fit, the father of three and grandfather of three walks or bicycles 40 minutes three days a week (“I’d do more if I didn’t have knee problems”) and resistance trains twice weekly. |
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