	May 9, 2007 \| Issue 115
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New Food Guidelines for Schools
Leading the Way To...Breakfast Candy?

On April 25 the Institutes of Medicine released it’s “Nutrition Standards for Foods in School: Leading the Way Toward Healthier Youth.” But unfortunately, “the standards are so lax that they could lead the way to junk foods like Captain Crunch,” states Jeffrey Novick, RD, MS, Director of Nutrition at the Pritikin Longevity Center.

DID YOU KNOW?

Captain Crunch Peanut Butter Crunch (CCPBC) has just become a health food!?

Jeff Novick, MS, RD, LV/N
Director of Nutrition at Pritikin

The IOM just released its guidelines for food served in schools.

So, I thought I would check some junk food and see how well it did.

1. CCPBC has only 112 calories per serving, which is well below the IOM standard of 200.
2. CCPBC has only 25 calories from fat, which is well below the IOM Standard of 35% (this would fail our guidelines).
3. CCPBC has only 9 gram of saturated fat, which is well below the IOM Standard of 10% (but would fail the AHA guideline of 7%).
4. CCPBC has only 200 mgs of sodium, which just makes the IOM cut off of 200 (Would fail our guidelines).
5. CCPBC has only 9 grams of sugar, which is just below the IOM Standard of 35% total sugars.
6. Ingredients: Corn flour (refined flour), sugar (UGH), Peanut butter (hydrogenated oils), coconut oil (Saturated fat) and much more junk.

To think all these years I have been avoiding this food thinking it was nothing but junk. Now, I am going to go out and start loading up on it.

I am going to pick up a few boxes on the way into work and make sure to keep plenty around my office in case I get hungry today.

Just Kidding! Captain Crunch Peanut Butter Crunch cereal should not be considered a health food. Our youth need more fruits and vegetables, at least 9 servings daily. They don’t need guidelines that allow more Captain Crunch.

“What a shame,” laments registered dietitian Novick. “Never before was it so vital that we dramatically change what children eat. We don’t have a few overweight kids in America. We have a national health crisis.”

Among U.S. teenagers, obesity-related (type 2) diabetes has increased 800% during the past decade. And nearly 70% of teens in America show the initial stages of fatty streaks, or early heart disease, in their arteries.

“Our youth need more fruits and vegetables, at least 9 servings daily. They don’t need guidelines that allow more Captain Crunch,” asserts Novick.

The Institute of Medicine (IOM), comprised of scientists nationwide, provides advice on health issues to U.S. policymakers. The good news about its newly proposed school standards, crafted by a 15-member panel and requested by Congress, is that they are healthier than current government rules for food sold in vending machines and stores on school campuses. The new guidelines promote fruits, vegetables, whole grains, and nonfat or low-fat dairy products. They also propose limits on calories, saturated fat, sugar, and salt.

“But those limits still allow way too much junk,” argues Jeffrey Novick, who has counseled hundreds of children and teenagers in healthy nutrition over the past five years in summer programs at the Pritikin Longevity Center.

The IOM’s guidelines, for example, allow up to 10% of calories from artery-clogging saturated fat. “The goal should be at least less than 7%, like the American Heart Association’s guidelines, and even as low as 5%, like Pritikin Program recommendations, because U.S. children as young as 8 and 9 are already showing signs of heart disease,” points out Novick.

Also too high are sugar guidelines (up to 35% of calories per serving), sodium guidelines (entrees can have up to 480mg of sodium), and trans fat guidelines (less than a half-gram per serving.)

“Trans fat are so artery-damaging that the only healthy guideline is zero trans fat,” states Novick. “The fact is, plenty of kids might eat multiple servings of ‘low in trans fat’ chips or cookies, which means that by day’s end their arteries will have accumulated, not a little, but a lot of plaque-building trans fats.”

To his sad surprise, dietitian Jeffrey Novick found that many highly processed junk foods, including Captain Crunch and Frito Lay’s Baked Crisps, meet the new Institute of Medicine guidelines. “How can a food like Captain Crunch, full of ingredients like refined flour, sugar, and saturated fat from coconut oil, ever be considered a health food? Well, it can under these new guidelines.”

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Another key problem with the IOM report is that there is no specific recommendation for fiber intake.

“The most important thing both children and adults in America can do for their health and waistlines is increase their consumption of unprocessed and unrefined fiber-rich foods like fruits, vegetables, whole grains, and beans. Experts nationwide recommend 35 to 50 grams of fiber daily for adults...

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New Food Guidelines for Schools Leading the Way To...Breakfast Candy?

New Food Guidelines for Schools
Leading the Way To...Breakfast Candy?